Meet the CMO turning Crocs ‘from a meme to a dream’
thedrum.com
Meet the CMO turning Crocs ‘from a meme to a dream’
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year. The Drum meets the marketer behind the turnaround strategy of a once-maligned brand.
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Step In, Stock Up, Save Big!👀� Buy more pairs, unlock more discounts, up to 30% off sitewide.� Your Croctober just got better.🐊 | Crocs
Step In, Stock Up, Save Big!👀� Buy more pairs, unlock more discounts, up to 30% off sitewide.� Your Croctober just got better.🐊 | Crocs
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