Understanding Consumer Behaviour (Philip Kotler Summary) | Arpit Srivastava
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Understanding Consumer Behaviour (Philip Kotler Summary) | Arpit Srivastava
Stimulus Response Model Decision: Product Choice. Brand Choice. Dealer Choice. Purchase Timing. Purchase Amount. Marketing Structure: Product. Price. Place. Promotion. Other Structure: Economic. Technological. Political. Cultural. Buyer’s Character: Social. Cultural. Personal. Psychological. Buyer’s Decision Process: Problem recognition ...
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