Gap on Instagram: "GAPSTUDIO FW 2025. Coming 10.2. One collection. Two generations. Brought together by classics made to wear and share. Worn by @gwynethpaltrow and Apple Martin. Online on 10.2 at 9 a.m. ET / 6 a.m. PT. In select stores at 10 a.m. local time. Designed by @zacposen Fashion and Image Direction by @alastairmckimm Video by @julianklincewicz Hair by @bobrecine Makeup by @aarondemey1 #GapStudio"

Gap on Instagram: "FULL CIRCLE. @gwynethpaltrow reminisces on a childhood spent in Gap — starting in the ’70s when her dad would take her. Now in GapStudio FW 2025 with her daughter. From one generation to the next. GapStudio FW 2025 launches on 10.2 at 9 a.m. ET / 6 a.m. PT. In select stores at 10 a.m. local time. #GapStudio"

ADWEEK on Instagram: "@gap has done it again. The retailer has tapped @gwynethpaltrow and her daughter @applemartin as brand ambassadors for GapStudio's fall/winter collection. Shot by Mario Sorrenti with creative direction from @zacposen, the campaign showcases designs inspired by 1960s futurism and 1990s New York fashion icons. According to Gap CEO Mark Breitbard, this partnership "continues the legacy of bridging generations and shaping culture" while offering "a fresh perspective on timeless

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Gap on Instagram: "The KATSEYE Hoodie. We tapped global girl group @katseyeworld to put their signature on our hoodie. A classic Gap icon. For their EYEKONS. Get it before it’s gone. Link in bio to shop the limited-edition hoodie. #BetterinDenim"