In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

The key is consistent practice, and one of the best ways to prepare is by taking practice CGRC certification exams like this one. Use these questions to structure your study. Pay close attention to ...

Despite the title of this article, this is not a braindump in the traditional sense. You see, I don’t believe in cheating. Traditionally, the term “braindump” referred to someone taking an exam, ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...