Steal A Brainrot may be the biggest brainrot game on Roblox, with an ego death-inducing 35.9 billion visits, but it wasn't ...

Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

Alongside its earnings report, Roblox has announced that it has paid out a billion dollars to game creators using its ...

SAN MATEO, Calif. & CANNES, France--(BUSINESS WIRE)--Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox ...

Incentive is a word that can mean different things to different people. For those who are “being asked to do something” by a “higher power,” the question often becomes, “What do I get for doing this?” ...

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

Netflix and Lionsgate join a new Roblox licensing program. Roblox is a massive video game. You might not play it, and it can be seen as more childish, but the numbers this title brings in are nothing ...