Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in. When aggregating response data, you’re ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

2020 will be here before we know it, and if you’re like me, that means that you’re already looking ahead to how you can improve your e-commerce business in the year to come. While there are many ...

2020 has been a tumultuous year for many companies, but one area that has seen consistent and significant growth despite economic uncertainty and market volatility has been data analytics. Without the ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. If college applicants and ...