There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

Many years ago in Ohio, the McDonald's Corporation was the victim of a nasty rumor. The focus of the rumor was that McDonald's hamburgers contained worm meat in them. The company made a determined ...