YouTube's shift to Shorts comes from fear and greed. After its ad revenue declined due to competition from TikTok, Google ...

Gen Z in India is driving a digital revolution, with 83% identifying as creators, many from Tier-2 and Tier-3 cities. Content ...

Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early ...

From "faceless" YouTube channels to AI-generated product demos, 2025’s hottest “hour-a-day” hustles promise easy money—but ...

Flash forward five years: Reels is huge, Meta is ecstatic, Wall Street is blushing, and creators… well, creators are still ...

Fast food mascots were everywhere in the 1980s and 1990s, but only a few remain today. Here are the quirky characters we'd ...

Just as 20th-century fascists deployed radio and film, today’s ideological descendants use memes, social media, and above all ...

In an age of digital mediation, content creators on YouTube and other platforms have emerged as new symbols of “organic ...

In case you missed it, DiVine, a Vine reboot, is in the works. If you're a Gen Zer who misses Vine's heyday, here's what to ...

Billo, a Lithuania-based startup once known for its simple user-generated content (UGC) marketplace, is now positioning ...

Social media is becoming a major way people get their news, and its influence is growing. Algorithms on social platforms now ...