If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Visibility in Google’s AI Overviews doesn’t equal traffic. In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links ...

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. ProPublica wanted to know something simple: Where a widely ...