Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

A well-defined value proposition ensures that consumers know why they are engaging with your brand and how it will deliver the benefits that they need. It also contributes towards building an identity ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

In my work with engineers, I’ve seen firsthand the quest for better signal-to-noise ratios. In non-engineering terms, signal is the thing we want, and noise is everything else. Signal is the input — ...

Consumer discretionary stocks are under pressure, and that weakness extends to several iconic, large-cap blue-chip stocks. However, at a time when many stocks are underperforming, McDonald’s Corp.