The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Discover what the marketing industry is all about before starting your career. Learn about key roles, skills, trends, and ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

(Reuters) - The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives. At least 20 Am Law 200 firms have brought on ...

As the new executive director for the Dickinson Area Chamber of Commerce, Esmae Stradling says she’ll bring an energetic work ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...

The company said the strengthened leadership team reflects its commitment to driving innovation, expanding its international footprint and building sustainable growth for the future.