Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

While Google did attempt to compromise, none of its formal response to the commission outlines any breakup of the business.

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...