As more organizations come to depend on customer relationship management (CRM) software to manage their business, a larger percentage of them are starting to spend most of their time managing their ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

Software rivals Siebel Systems Inc. and PeopleSoft Inc. continued their separate pushes into the realm of mobile customer relationship management (CRM) last week. Both companies announced applications ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. My company sells five CRM applications and we use one of them ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

Salesforce.com's AppExchange platform could have a long-ranging impact in expanding the total addressable CRM market, rather than divert revenue from competitors such as Microsoft, Oracle and SAP, ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. 08 January 2019, Hessen, Rüsselsheim: ILLUSTRATION - An email app ...

When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry — or to be more precise, CRM ...

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Three years after establishing itself as one of the first specialist CRM vendors running its software on Linux, SugarCRM has launched into the project-planning market. The company launched a ...

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...