Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

亚马逊近日在unBoxed大会上推出了一系列基于 人工智能（AI）的广告工具，旨在革新其广告投放方式。此次更新的核心在于整合Amazon DSP 和 Ads Console ，推出统一的“广告活动管理器”，并辅以能够生成创意、构建活动、推荐受众的AI工具。这一举措预示着亚马逊广告业务将进一步向中小型广告主倾斜，降低广告投放门槛，加速 AI广告 的普及。

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3.

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion.

Amazon’s revenue derived from advertising jumped 24% year over year to $17.7 billion in Q3, according to an earnings statement. Those figures bested analyst expectations for the segment, an ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Ads Agent in Amazon Marketing Cloud (AMC) streamlines the path from business question to actionable insight. It helps ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it ...

In May this year, Mark Zuckerberg said that he wants advertisers to hand over their bank accounts and walk away. In his ...