Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

iPhone 4’s wireless antenna problems have been a public relations fiasco for Apple, Inc. No doubt you’ve been following all the press on this, but if you haven’t witnessed the disaster for yourself, ...

Stakeholders have identified the need for a new software application. Business analysts have studied business practices and workflows, defined requirements, and requested functionality. Development ...

For consumers to adopt the IoT on a broad scale, developers are going to have to adopt robust policies around user testing. If there’s one thing I’ve learned while working in digital policy ...

When building interactive Web sites or applications, the success of our work is not based solely on marketing strategy and design. The real challenge is providing Web customers with clarity, control ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

Open source offers a great way to de-risk IT purchasing decisions by putting real experience in the hands of the CIO. Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, ...

A product with the best technology might still fail if the user interface isn't easy to use and intuitive. You may have noticed the failure to consider one of the most important system components ...