Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

Korean researchers have successfully established a measurement protection (MP) theory that enables stable quantum key ...

The national ‘cost of basic needs’ line places about 21.9pc of the population below the poverty threshold, based on 2018-2019 ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

The digital giant said Tuesday that its Prime Video streaming service now reaches more than 315 million people around the ...

It's said that the Romans first devised a hand gesture that served as a sign of formal respect for a military officer. In the Middle Ages, this signal was adapted to help differentiate between friend ...

Bluetooth LE support has only recently trickled into the laptop market, leaving millions of perfectly capable machines stuck with basic SBC audio or a 3.5mm cable. My Dell Precision mobile workstation ...

The International System of Units (SI Units), adopted in 1960, is the global standard for consistent measurement, replacing ...

SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

Ornico has opened participation in the 4th Annual South African PR Measurement Landscape Survey, inviting South Africa’s communication and public relations community to share how they evaluate and ...

Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, has ...