Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

Billy Joel has recently announced that he will be cancelling all concerts for health reasons. The announcement was made ...

The national ‘cost of basic needs’ line places about 21.9pc of the population below the poverty threshold, based on 2018-2019 ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Transak, MetaMask’s stablecoin partner, secures six U.S. Money Transmitter Licenses to power compliant stablecoin payments ...

It's said that the Romans first devised a hand gesture that served as a sign of formal respect for a military officer. In the Middle Ages, this signal was adapted to help differentiate between friend ...

Bluetooth LE support has only recently trickled into the laptop market, leaving millions of perfectly capable machines stuck with basic SBC audio or a 3.5mm cable. My Dell Precision mobile workstation ...

Peter Naylor, a media industry ad-sales veteran, is joining Nielsen as chief client officer, a new role at the media-measurement giant.

Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of ...

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched and will provide precise audience insights ...

The veteran advertising exec for Netflix, Snap and Hulu will work with partners at the traditional TV and digital ratings ...

Recognizing the challenges to traditional approaches to economic measurement—among others, declining survey response rates, the growing economic significance of hard-to-measure digital services, and ...