Microdramas are scripted series with episodes that last just a few minutes each and are filmed for mobile’s vertical screens ...

Meet the platforms, producers, and power players driving the microdrama boom - from China's ByteDance to U.S. disruptors and ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

Whether or not you know the name “vertical drama,” you’ve likely encountered one during your morning doom scroll on your phone. These addictive little videos are vertical, meaning they’re shot in an ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

CNN is revamping its app’s homepage with a feed dedicated to short-form videos. The new “Shorts” tab houses a stream of clips ...

The service will offer two-minute episodes targeting customers who want binge-worthy content on the go. Is short-form content going to be the next streaming craze? Considering the popularity of this ...