Microdramas are scripted series with episodes that last just a few minutes each and are filmed for mobile’s vertical screens ...

Meet the platforms, producers, and power players driving the microdrama boom - from China's ByteDance to U.S. disruptors and ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

Whether or not you know the name “vertical drama,” you’ve likely encountered one during your morning doom scroll on your phone. These addictive little videos are vertical, meaning they’re shot in an ...

CNN is revamping its app’s homepage with a feed dedicated to short-form videos. The new “Shorts” tab houses a stream of clips ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...