The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

But if marketing loves promotional tactics, then business can often be guilty of fixating way too much on products and ...

Company Achieves Third Consecutive Quarter of Positive ResultsHighlights: Record Quarterly Revenue: $14.2 million.Record Gross Margin: Adjusted ...

SIP (Systematic Investment Plan) is the easiest way to invest in mutual funds. Through this, you can invest money in installments indirectly in the stock market. You must have heard about SIP many ...

With their social media page, Honey Imm Home, Atulan and Divesh are documenting their journey as a same-sex couple in India, ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Key opportunities in the smart cities market include growth in solutions and services, notably in smart transportation. Asia-Pacific leads expansion, with China as a key market. Focus areas: ...

When will marketing recruitment improve? From the quantity of roles to the quality of processes, it’s a question many marketers have found themselves asking over the last few years. Recruitment woes ...

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