Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to ...

The reason we don't choose tech options quickly in the accounting profession is because of the risk that comes with ...

Veeam Software has named Allison Cerra as Chief Marketing Officer. Cerra joins from Alkami Technology, where she has served ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market ...

Once shorthand for leisure and lifestyle, it’s now the $16tn powerhouse driving growth across transport, entertainment, ...

Almost every major marketer adopting new technology also has an entire ecosystem of agency partners. You can adopt the best ...

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

At a crowded trade show, you can almost feel the moment it happens. Someone's phone is down to single-digit battery life, and ...

L&T Finance has pivoted and is now aggressively focused on urban retail lending. CMO Kavita Jagtiani explains the mechanics ...