Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

In a world increasingly conscious of privacy and data use, retailers must walk a fine line and figure out how to deliver ...

What’s unfolding in wealth management is not just a tech upgrade, but a fundamental realignment of how advisors and clients ...

Costco CFO Gary Millerchip said in the fourth quarter earnings call that the chain has several strategies planned to help ...

In recent months, the Centers for Medicare & Medicaid Services (CMS) has begun to reimagine the digital health landscape, with early efforts primarily focused on improving access to care and ...

Pacific, hostile actors exploit a single, shared vulnerability: a high dependency on commercial platforms coupled with deep ...

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they ...

The holiday season is a time of warmth, laughter, and cherished family traditions. Christmas brings people closer, inviting moments of joy that become lifelong memories. As you prepare to celebrate ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Sprouts Rewards launches in Jacksonville, allowing members to earn points, get exclusive offers and save on fresh groceries ...