While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to ...

MSNBC will complete its transformation and rebrand as MS NOW as part of its corporate separation from NBC News following ...

Examining the new NBC Sports Network and USA Sports after their split. Who has NBA and WNBA games, MLB, college football and basketball and more?

The rebranded network, whose name stands for “My Source for News, Opinion, and the World,” assured viewers that its core identity will remain intact despite the name change. “This gives us the freedom ...

The cable news network, starting Nov. 15, will be MS Now or “My Source for News, Opinion, and the World.” No longer will the ...

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.