The Coca-Cola Co. first launched its signature zero-calorie soda as a sugar-free alternative to classic Coke in 1982. In a decade consumed with aerobics, workout tapes and fad diets, Diet Coke quickly ...

In this op-ed, Ashliene McMenamy explores how the social media resurgence of Diet Coke is inherently tied to diet culture and "thinspiration." Diet Coke’s viral presence comes at the same time as the ...

For a brand that is perhaps more synonymous with American culture than any other, Diet Coke is devoid of pretty much anything. With zero calories and 46 milligrams of caffeine, the soda is much as ...

Trends are cyclical, and food (and drinks!) are no exception. Search “Diet Coke”on TikTok and you’ll discover the joy of Diet Coke breaks and Diet Coke taste tests. But the hashtag also brings up ...