Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

Enterprises that still view analytics as a reporting function will soon be outpaced by those that build decision intelligence ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...

WASHINGTON — The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting superiority in future conflicts, said Lt. Gen. Jeth Rey, deputy ...

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...