Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a clearer view of customer behavior. For businesses managing multi-brand portfolios or ...

Starting with iOS 17, iPadOS 17, and macOS Sonoma, Safari automatically removes tracking parameters from URLs while in Private Browsing Mode, in order to prevent cross-website tracking. When a ...

Apple today released iOS 17.5 and iPadOS 17.5, major updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5 updates come more than two months after the ...