When I ask business owners this question, most reply with either "I don't know" or "What do you mean by conversion rate?" On a macroscopic scale, conversion rate is simply the percentage of sales ...

Football fans know the NFL playoffs are packed with heart-pounding moments, and one decision always adds intrigue: what to do after scoring a touchdown. Should a team kick for one point or go for two?

Your conversion rate is the total number of conversions, or the number of people who completed a call to action on your website, divided by the total number of visitors to your site. For instance, if ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

I think that the main title is the clearest and most descriptive. If you think that one of the other titles works better, go for it. Are you an entrepreneur? If so, then you need to know about ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

While many conversion rate optimizers are worried about following the latest trends, avoiding the competition and maintaining consistency in existing conversion rates, the biggest problem is lurking ...

Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend ...

Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” ...

Do you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...