You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Regardless of what industry you're in, attaining and sustaining competitive advantage is the holy grail. It's impossible to achieve this if you're blind to what your competitors are doing. This is ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Getty Images According to a widely cited (and debated) statistic, as many as nine out of ten startups fail within the first year.

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three ...

We are no strangers to online competition. No matter your niche, industry, or target audience, there are hundreds of other site owners who don’t want you to succeed. This is especially true if you’ve ...

For most firms, SEO success is rooted in how well you are performing against the competition. So it's essential to have a strong sense of what others are up to when you're creating and refining your ...

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