The purchase follows days of speculation that Apple would scoop up Waltham, Mass.-based Quattro for roughly $275 million in a bid to go head-to-head against Google, which is in the process of ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.

Google on Thursday released several tools for publishers including an AI-powered brand-safety feature that learns from a publisher's standards and automatically blocks unwanted ads.

Credit Suisse says the growth of Facebook and Google won't see the death of the ad agency.

AdMob CEO Omar Hamoui has responded to the recent change in the iOS developer agreement which precludes ad companies owned by Apple competitors in the smartphone arena from collecting the same user ...

Moloco, a performance advertising company, has made its Moloco software development kit (SDK) available through Google AdMob bidding and Ad Manager's SDK bidding platforms. In addition, Moloco SDK is ...

A new report released by the Founder of Admoblord group, Umezulike Joseph, widely known as Admoblord, has revealed the mobile app categories driving the strongest Google AdMob revenue performance in ...