Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find the market doesn’t want the product or the model doesn’t scale.

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a news editor covering technology, gaming, and more. He joined The Verge in 2019 ...

Supersonic, a division of Unity, has announced enhancements to its platform to equip game developers with better A/B testing. A/B testing lets game devs experiment with player preferences in terms of ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...