The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

The following was previously published in an earlier edition of Marketing Insider. I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in ...

As someone who researches generational differences, I find one of the most frequent questions I’m asked is “What generation am I in?” Next come millennials, born after 1980. But where do millennials ...

The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...