As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and collaboration tools. Yet, lately ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills ...

Top companies are switching from traditional marketing to digital marketing. But achieving your goals in the digital space is nearly impossible without a clear strategy. If you want to stay ahead of ...

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

Not all of a customer’s experience is digital marketing — but all marketing is definitely part of a customer’s experience. Where does customer experience end and digital marketing begin? In today’s ...

Think of AI as a contract worker with no long-term memory: each assignment begins with a blank slate. It won’t remember past ...

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can ...