From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

On Monday, I woke up with a sound bite from Oprah Winfrey on my clock radio. An excerpt of her acceptance address for the Cecil B. DeMille Award for outstanding contributions to entertainment at the ...

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) More than 2,000 ...

Opinions expressed by Entrepreneur contributors are their own. Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...

One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...