Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands? The Drum spoke to three experts ...

Jean-Baptiste Hironde is the CEO and Co-Founder of the mobile app development and publishing studio MWM, based in Paris, France. The influence of artificial intelligence (AI) on our society and our ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

CHICAGO--(BUSINESS WIRE)--Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.

Judging by their till slips and the rising cost of living, most consumers wouldn’t believe it, but data suggests that things are finally beginning to look up. The latest McKinsey State of Grocery ...

What are South Africans spending their money on? Which are their favourite retail stores? And how are visionary new brands disrupting South Africa’s consumer status quo? All these questions and more ...

Aug 21 (Reuters) - Australian supermarkets are set to report stronger full-year earnings as decades-high inflation propped shelf prices, but outlook on consumer behaviour with rising borrowing costs ...