Porter's 5 forces analysis is a marketing and strategy analysis tool that allows for the better understanding of an industry or market. You look at the threat of new entrants into a market, the ...

Porter’s article highlighted industries like airlines and textiles, where intense competition often leads to unattractive returns on investment. At the time, his prediction that almost no company ...

Vinod Jain is an expert in global and digital business, former business professor, consultant, speaker, and author of Global Meets Digital. Michael Porter's Five Forces model is a widely accepted ...