“I do better when I am challenged,” she said, referencing the current economic climate. “I was forced to think about something I wouldn’t have necessarily thought about before otherwise.” For the past ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

You can be heard above the noise—whether it's with market-optimization software, ads aimed at wireless devices, or transaction-enabled e-mails Internet marketing is ...

Boomcycle Digital Marketing, a Bay Area web design company, announces the expansion of its digital services portfolio to ...

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

CHICAGO (Reuters) - Ron Springer is overhauling his company's website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. As a result, demonstrating ROI and maximizing ...

CESAREA, Israel, March 29, 2006 (PRIMEZONE) -- InterAge Ltd. (Pink Sheets:ITRJ), a leading provider of integrated web marketing solutions, announced today that it ...