ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn't. And organic search still drives the most traffic.

When multiple AI models were on the boom, and even until last month, Google was firmly saying that there was no decline in web traffic and everything is fine. However, the tech giant has finally ...

Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year – with some plunging 40%, according to troubling new data. Of the top 50 ...

A new wave of digital activity has shifted the balance of the internet as automated bots now account for over half of global web traffic. Cybersecurity data shows that traffic from non-human sources ...

Pacific (APAC) programmatic ad viewability across desktop web, mobile web, and mobile apps, India had a 70% ad viewability rate for mobile web advertisements, which is 15% higher than the global ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...