Freshwater Software, a Mercury Interactive subsidiary based in Boulder, Colo., has released a Linux version of its Web site monitoring SiteScope software, the company said this week. The product, ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

“Big data” has become more than just a buzzword. With the right analytics, data can yield valuable insights to help a business identify its audience, improve the customer experience, boost sales and ...