Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Web analytics encompasses various aspects, including Web page performance, Business operations, Organizational data, and IT infrastructure. Cloud technologies and IoT technologies are driving ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

There are many factors to consider when analyzing a web page’s performance. Fortunately, website monitoring tools can measure and analyze aspects like page load distribution, overall speed, user ...

Google PageSpeed Insights now uses Lighthouse as its analysis engine. This change was made in order to create consistency between Google’s web page performance analysis tools. Previously, Google’s ...

Ad-tech firm OpenX on Wednesday launched Ad Footprint, a tool that it said can help publishers optimize their desktop and mobile Web pages. The Google Chrome plug-in, built by OpenX Labs, aims to ...

At the first ever O’Reilly Velocity conference in San Francisco yesterday we witnessed the debut of three new tools to measure website performance – KITE, Jiffy and CloudStatus. Not only are these ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...