Mascara might seem like a straightforward beauty staple, but not all formulas are created equal. From volumising to curling and tubing technology, the world of mascara has more variety than meets the ...

With a little TikTok research and some help from the experts, we uncover the hottest lash trends. Being able to extend the lashes with something other than mascara first became possible in 1911, after ...

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...

I f you've ever fallen down the rabbit hole of makeup TikTok, chances are you've come across at least one of beauty ...

This article is all about digging into what makes us tick, exploring that ‘you are wired meaning’ that shapes our actions and ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is TikTok beauty. The algorithm feels relentless, and it's convinced even the most veteran beauty-obsessed among us to ...

The Maybelline Skin Tint is a weightless, moisturizing foundation that doesn’t clog pores and lasts for over 10 hours.

Kris Jenner, the matriarch of the Kardashian-Jenner clan, turns 70 today. Although – judging by any photograph you may have ...

Previous research had shown that gulls could be dissuaded from snatching snacks by approaching them or making eye contact with them. They were also averse to shouting — the louder, the faster they ...