If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. Closed Content ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...