Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

This article is published by AllBusiness.com, a partner of TIME. Virtual Reality (VR) is a technology that allows users to experience and interact with computer-generated environments in a ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

SS Innovations International has introduced the first portable console for tele surgeons. The technology allows for top ...

Marvel Studios’ What If…? — An Immersive Story is tricky to describe. Part interactive game, part narrative-driven movie and part 3D comic book, it puts you — the viewer? the player? — at the center ...

Digital music OG Napster is now owned by immersive technology company Infinite Reality, which announced a deal Tuesday to acquire the music streamer for $207 million. Infinite Reality plans to expand ...

The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...