It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

Apple TV+, the streaming service, is getting a new name. It will now be known as simply Apple TV, the company announced in a quiet rebrand. That is the same name as Apple’s streaming puck, which plugs ...

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist. Here is what Goodall says in the ad: Every story you ...

Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that ...

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Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+” was as inevitable as Max getting the “HBO” back. First, the news: In its ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

A weekend sale on Apple's current M4 Mac mini line delivers prices as low as $499, with the standard M4 Pro spec discounted to $1,299. The M4 Pro Mac mini with 24GB of RAM and 512GB of storage is a ...

I love Severance as much as the next TV obsessive (though I admit I'm a serial avoider of Ted Lasso—sorry), but I must be honest: Nobody calls the service those shows are hosted on "Apple TV+." And ...

Apple’s new M5 chip features a next-generation 10-core GPU architecture that adds a Neural Accelerator in each core, similar to what we saw with the A19 chip in iPhone 17. Apple says this enables ...

Apple is officially becoming the exclusive Formula 1 broadcast partner in the US, with the popular sport coming to Apple TV starting next year. Here are the details from today’s announcement. Apple ...