The gap between being able to measure incrementality and being able to use it is larger than you think, says Colin Lewis.

Apple is reportedly working on a cheaper MacBook using older chips and smaller screens, aiming at students and Chromebook ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

I had easily two suitcases worth of clothes I wanted to pack for a three-week trip to London, and I managed to neatly pack ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

Stephanie will lead the call with a strategic and operational update, followed by James, who will review our financial ...

Your Savings Rate Hits the Sweet Spot The magic number isn't as mysterious as you might think. In separate research, our ...

President Donald Trump has unveiled a deal with drugmakers Eli Lilly and Novo Nordisk to expand coverage and reduce prices for their popular obesity treatments Zepbound and Wegovy ...

Ask a Chief Customer Officer and a CMO what their strategies are and you will often get very different answers. Marketing and ...

A federal judge in Rhode Island has ordered the Trump administration to find the money to fully fund SNAP benefits for November ...