Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in ...

The authors used a Bayesian modeling framework to fit behavior and serotonin neuron activity to reward history across multiple timescales. A key goal was to distinguish value coding from other ...

Connecting your brand voice to a specific persona or actual person—whether real or fictional—can help creative teams better understand the voice you're aiming for. And it can also be a valuable way to ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Gordon Scott has been an active investor and ...

Calculate P/B ratio by dividing stock price by book value per share. A lower P/B ratio may suggest a stock is undervalued; watch for very low ratios. Use P/B ratio to analyze banks and other ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

The term "censorship" comes from The Latin, censere "to give as one's opinion, to assess." The Roman censors were magistrates who took the census count and served as assessors and inspectors of morals ...

The framers of the Constitution feared too much centralized power, adopting the philosophy of divide and conquer. At the national level, they created three different branches of government to ...

If it looks like a duck, quacks like a duck, and acts like a duck, then it is a duck—or so the saying goes. But what about an institution that looks like a bank and acts like a bank? Often it is not a ...