Roblox，这个全球最大的多人在线创作游戏平台，正计划于2026年进入中国市场。这一消息无疑在全球游戏界掀起波澜，尤其是在其日活跃用户（DAU）已达1.5亿的背景下。然而，面对中国市场独特的环境，Roblox能否复制其海外的成功，仍面临诸多挑战。本文将深入分析Roblox在中国市场的机遇与挑战，并探讨其UGC（用户生成内容）生态在中国的发展前景。

在线视频游戏平台 Roblox 在2025年第三季度交出了一份亮眼的成绩单。根据钛媒体App 10月30日的消息， Roblox 第三季度营收达到14亿美元，超出市场预期。这一积极表现也促使公司上调了全年营收预期，预计全年营收将达到48.3亿美元至48.8亿美元，而此前预估为43.9亿美元至44.9亿美元。这一增长趋势，也预示着 UGC （用户生成内容）游戏平台在游戏市场中的持续活力。

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

2025年第三季度，海外游戏平台罗布乐思（Roblox）日活跃用户（DAU）达到惊人的1.5亿，成为名副其实的全球游戏巨人。然而，这个在海外青少年中风靡的现象级平台，在国内游戏业界却仿佛处于“隐形”状态。为何一个日活过亿的巨头，未能在中国市场掀起与其 ...

Roblox showed off its vision for the combination of user-generated content and generative AI. Dan Sturman, CTO of Roblox, said in a blog post that the company sees an opportunity to use generative AI ...

Roblox Corporation ...

Swedish games studio The Gang has launched an analytics tool for Roblox’s user-generated content, called UGC Insight. Geared towards UGC creators and developers, the new tool provides an opportunity ...

Flex UGC Codes is an experience on the Roblox platform where creators and regular players can create UGC item codes and share ...

If you happen to be a fan of free and limited pieces of user-generated content, Roblox Chest Hero Simulator has got you covered. It offers as many as 11 free UGC items. To obtain these, you must amass ...

A recent Roblox shop update that changes the search functionality may make it more difficult for users to discover and purchase avatar items from independent creators. As a result, Robloxians are ...