This video is a variation of the basic 4-strand braiding technique, the highlight is the 4 cone crystals that look like a ...

Demon Hunters is the most searched costume of 2025, sparking viral interest in “dragon braid” and “purple hair” tutorials across TikTok, Instagram, and YouTube. Fans can’t get enough of her sleek, ...

Here's a complete guide on how to secure Rumi's purple braid hair extension or wig to complete your 'KPop Demon Hunters' ...

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living room, one hair tutorial ...

Khiara Keating, of Man City, and Jess Naz, of Spurs, talk to The Athletic about tapping into the rich heritage of Black hair ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Why Black women are excluded from the messy hair aesthetic—and how unfair beauty standards still decide who gets to look ...

Earlier, Prada faced criticism for selling items that resembled common, affordable Indian staples, Kolhapuri-style sandals, ...

Jean Wang, a US-based fashion blogger with over one million followers on Instagram, says K-Pop Demon Hunters is the biggest ...

Effortless hair looks are back in the mainstream—and I've been reminded why this trend comes with a huge asterisk for Black ...