A rudimentary definition of behavior modification is encouraging others to behave the way you want, while discouraging the kind of behavior you don't want. The workplace is the ideal setting to ...

In 2017, Euromonitor International identified 20 “megatrends” that help define what is shaping consumer behavior. This week, the firm released a “State of Play” report on eight of those trends and ...

B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...

A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...