Since the rise of e-commerce, we've been told to focus on what customers do in their dealings with us. But in the past few years, as we have become increasingly media chatty — social and otherwise — ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

If someone was talking about you, would you bother to find out what they were saying? It could be yes or no for you. However, for businesses, there’s only one option — it’s always a ‘yes.’ They need ...

Google developed its Cloud Natural Language API to give customers a language analyzer that could, the internet giant claimed, "reveal the structure and meaning of your text." Part of this gauges ...

Suppose you have a collection of e-mail messages from users of your product or service. You don't have time to read every message so you want to programmatically determine if the tone of each message ...

The Federal Reserve System's Federal Open Market Committee (FOMC) meets eight times a year, at 2 p.m. Eastern Time in the basement of a nondescript, Washington, D.C. office building. The terse ...

During the 2012 presidential election, USA Today ran a daily feature in which its technology partner, Topsy (since acquired by Apple), provided a sentiment score for each candidate. On May 1st, the ...