Amtrak is introducing segmentation to its first class tickets, now offering a Value and Flex option for passengers. At a high ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

The global neuroendoscopy market is expected to expand at a compound annual growth rate (CAGR) of approximately 10% during ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

More so than in other industries, data associated with healthcare is extremely sensitive and highly valuable to cyber ...

Microsegmentation has long been touted as the gold standard for restricting lateral movement by hackers. It helps lock down ...

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Showcasing artworks from Chinese handscrolls to Pakistani Buddhist figurines, the Asian Art Pavilion in the newly renovated ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...